Dumb people say dumb things on the internet all the time. This doesn't mean that you should report them in the news. Yes, James Conradt put silly things on the internet. It would have been wrong to spread untruths about the OU players regardless of whether or not the news media picked up on them. To paraphrase Mike Gundy, these guys are just kids.
But if you're so upset by false media reports, please stop saying Al Gore invented the internet. Yes, you are sports journalists, and thus, not naturally inclined to do things like fact check (see above), but that is just annoying, even if you thought you were being ironic.